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What is a USP? A USP is a unique selling proposition. It’s the one thing that makes your business different from the competition and helps you stand out from the crowd. A successful USP will make your business easier to sell, and it can help attract customers and build loyalty over time. The best way […]

Creating a Unique Selling Proposition (USP)

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Crash Course on Buyer Personas

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How to Have a Trustworthy Brand

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How to Find your Niche – Your Brand’s Purpose

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Brand strategy and brand design are both important elements of a strong brand, but they’re not exactly the same thing. Brand strategy is the set of rules, ideas, and values that guide the way you communicate with your audience. Brand design is the visual representation of those ideas. The brand strategy defines who you are […]

The Difference Between Brand Strategy and Brand Design

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Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark. 

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet the "us" behind Reasonate - Kaitlyn Cole

- Austin local
- Cat mom
- Tea>Coffee