Brand Strategy

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Here’s your marketing strategy for 2024: FOCUS ON COMMUNITY Building a loyal audience and fostering strong community engagement should be a top priority for any business looking to increase brand awareness, establish credibility, and ultimately drive more sales. Without an engaged following, companies struggle to cut through the noise and connect with potential customers. Cultivating […]

The Loyalty Ladder: A Step-by-Step Guide to Building an Audience that Buys, Engages, and Promotes

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The Small Business Branding Blueprint

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From Overlooked to Iconic: How to Build an Influential Personal Brand That Opens Doors

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Stand Out or Sit Down: Crafting a Unique Selling Proposition That Commands Attention

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Having a brand strategy is like having a map for your business. It shows you where you want your company to go and how you plan to get there. So it’s important that your brand strategy reflects the changing needs of consumers. As long as you keep an eye on market conditions and build flexibility […]

Adapting the Brand Strategy to Changing Market Conditions

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Creating a Unique Selling Proposition (USP)

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Crash Course on Buyer Personas

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How to Have a Trustworthy Brand

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The term “niche” can mean a lot of different things, depending on the context. It could refer to your company’s unique position in the marketplace or even your SEO strategy. But when it comes to your brand, I’m talking about something much deeper than that: what makes you and your business stand out from all […]

How to Find your Niche – Your Brand’s Purpose

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The Difference Between Brand Strategy and Brand Design

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Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark. 

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin, Texas-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet Kaitlyn, Founder of Reasonate Studio

- Austin local
- Cat mom
- Tea>Coffee