Marketing

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Here’s your marketing strategy for 2024: FOCUS ON COMMUNITY Building a loyal audience and fostering strong community engagement should be a top priority for any business looking to increase brand awareness, establish credibility, and ultimately drive more sales. Without an engaged following, companies struggle to cut through the noise and connect with potential customers. Cultivating […]

The Loyalty Ladder: A Step-by-Step Guide to Building an Audience that Buys, Engages, and Promotes

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All, Brand Strategy, Business, Marketing

The Small Business Branding Blueprint

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Adapting the Brand Strategy to Changing Market Conditions

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Creating a Unique Selling Proposition (USP)

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When talking to prospects or customers, you probably have a general idea of the types of people you’re trying to reach. However, your audience is much more diverse than you think. There are many reasons why someone might be interested in what you’re offering, and without this knowledge, your marketing strategy could fail—and even worse: […]

Crash Course on Buyer Personas

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All, Brand Strategy, Business, Marketing

How to Have a Trustworthy Brand

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Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark. 

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin, Texas-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet Kaitlyn, Founder of Reasonate Studio

- Austin local
- Cat mom
- Tea>Coffee