Crash Course on Buyer Personas

Kaitlyn Cole

filed in:
All, Brand Strategy, Business, Marketing

When talking to prospects or customers, you probably have a general idea of the types of people you’re trying to reach. However, your audience is much more diverse than you think. There are many reasons why someone might be interested in what you’re offering, and without this knowledge, your marketing strategy could fail—and even worse: waste money! Using buyer personas will help business owners identify specific groups within their target market and create messaging that resonates with them.

What is a buyer persona?

A buyer persona is a fictional person created to represent your target market. It helps you focus on the needs of your audience, understand them better and create better content for them.

Why is this important? Because it allows marketers to speak directly with their customers in a way that’s relevant for them–and not just about themselves or their company. In other words, it gives marketers the opportunity to talk about what matters most: how products or services can solve problems for people in their lives!

Why you need buyer personas

Your buyer persona will help you better understand your target audience, which can then be used to develop marketing campaigns that are more likely to resonate with them.

A good buyer persona will allow you to create a better product or service for your customers by taking into account their needs and wants before even starting on the design process itself.

How to create a buyer persona

The first step to creating a buyer persona is to ask your customers questions. You can do this by using surveys, social media and interviews, analytics or even just your own expertise.

  • Surveys: You can use surveys on websites like SurveyMonkey or Typeform that allow users to create their own questionnaires and then send them out via email or an online form. These tools give you the ability to get feedback from a large number of people quickly without having to spend too much time on it yourself!
  • Social media: There are many different platforms where you could post questions about what your target audience wants from products/services like Facebook groups, LinkedIn group, and even Instagram posts. The best part about this method is that it allows users to interact with each other while also giving you feedback on what they want from your business.

Buyer personas will help you better understand your target market.

Your buyer persona is a fictional character that represents your ideal customer. Think of them as an avatar for your target market–you can use them to better understand where your customers are coming from, what they want and need, and how you can provide it for them.

Buyer personas are a great way to get insight into who exactly makes up your target market, but they aren’t just useful in helping you understand who should be buying from you; they also help with marketing strategy (including messaging), sales tactics and product development decisions.

A buyer persona is a fictional character that represents the ideal customer for your business. As you create these personas, keep in mind that they are not limited to one specific type of person; rather, they encompass different roles and lifestyles within your target market.


The buyer persona is one of the best tools you can use to understand your target market. It will help you create better content, design better products and services, and ultimately sell more.

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