The Articles

Adapting the Brand Strategy to Changing Market Conditions

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All, Brand Strategy, Marketing

What is a USP? A USP is a unique selling proposition. It’s the one thing that makes your business different from the competition and helps you stand out from the crowd. A successful USP will make your business easier to sell, and it can help attract customers and build loyalty over time. The best way […]

Creating a Unique Selling Proposition (USP)

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All, Brand Strategy, Business, Marketing

When talking to prospects or customers, you probably have a general idea of the types of people you’re trying to reach. However, your audience is much more diverse than you think. There are many reasons why someone might be interested in what you’re offering, and without this knowledge, your marketing strategy could fail—and even worse: […]

Crash Course on Buyer Personas

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All, Brand Strategy, Business, Marketing

Building trust is a vital part of the digital marketing strategy. In fact, it can be said that trust is the cornerstone of all successful brands. Trust is something that comes from within your brand, and it’s what keeps your audience coming back for more. It’s easy to talk about trust in general terms, but […]

How to Have a Trustworthy Brand

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All, Brand Strategy, Business, Marketing

The term “niche” can mean a lot of different things, depending on the context. It could refer to your company’s unique position in the marketplace or even your SEO strategy. But when it comes to your brand, I’m talking about something much deeper than that: what makes you and your business stand out from all […]

How to Find your Niche – Your Brand’s Purpose

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All, Brand Strategy, Business

Brand strategy and brand design are both important elements of a strong brand, but they’re not exactly the same thing. Brand strategy is the set of rules, ideas, and values that guide the way you communicate with your audience. Brand design is the visual representation of those ideas. The brand strategy defines who you are […]

The Difference Between Brand Strategy and Brand Design

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All, Brand Strategy

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Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark.

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet the "us" behind Reasonate - Kaitlyn Cole

- Austin local
- Cat mom
- Tea>Coffee

Inspiration? Yes. Tips? Of course. Spam? Never.
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