view categories

Recent posts

Continue reading

The term “niche” can mean a lot of different things, depending on the context. It could refer to your company’s unique position in the marketplace or even your SEO strategy. But when it comes to your brand, I’m talking about something much deeper than that: what makes you and your business stand out from all […]

The Articles

Continue reading

The term “niche” can mean a lot of different things, depending on the context. It could refer to your company’s unique position in the marketplace or even your SEO strategy. But when it comes to your brand, I’m talking about something much deeper than that: what makes you and your business stand out from all […]

How to Find your Niche – Your Brand’s Purpose

filed in:
All, Brand Strategy, Business

Contact us

Want to learn what content your readers want to see?

Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark. 

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet the "us" behind Reasonate - Kaitlyn Cole

- Austin local
- Cat mom
- Tea>Coffee

Inspiration? Yes. Tips? Of course. Spam? Never.
Subscribe to our newsletter where you can get all of our updates, straight to your inbox!

Letters from Austin

Join the list