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Having a brand strategy is like having a map for your business. It shows you where you want your company to go and how you plan to get there. So it’s important that your brand strategy reflects the changing needs of consumers. As long as you keep an eye on market conditions and build flexibility […]

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Having a brand strategy is like having a map for your business. It shows you where you want your company to go and how you plan to get there. So it’s important that your brand strategy reflects the changing needs of consumers. As long as you keep an eye on market conditions and build flexibility […]

Adapting the Brand Strategy to Changing Market Conditions

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Learn more about Kaitlyn

I get it, the world is a big place, that's why I'm here to help you make your mark. 

Hi, I'm Kaitlyn, the Brand Strategist behind Reasonate, an Austin-based branding studio dedicated to creating communities around the stories we share.

I've spent my career helping brands find the stories that speak to who they are, and then helping them tell those stories in a way that builds community and connection. I've worked with social impact organizations, small businesses, and large corporations around the world — and they all have something in common: they have a story to tell. I'd love to help you tell yours!

Meet the "us" behind Reasonate - Kaitlyn Cole

- Austin local
- Cat mom
- Tea>Coffee

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