Client Name
Onlawn
Services
Brand Strategy, Marketing Strategy
Industry
Marketing Agency
Our work can be seen throughout Onlawns’s website. Click the photo to see our work in action!
What we created together
The Challenge
Founder Kelly Dowell wanted to refresh her brand, but felt she needed an outside perspective—even as a marketer herself. She was looking for expert guidance to:
Clarify her company’s mission, vision, and values
Develop a cohesive brand identity that resonated with her audience
Revamp her website content to tell a compelling brand story
The roadblock? While she had worked with a social media manager before, she needed a full brand overhaul to align with her upscale business direction.
The Strategy
To transform Onlawn into a modern and premium brand, we executed a comprehensive branding and marketing strategy:
Brand & Marketing Foundations
Defined purpose, mission, and values
Built buyer personas and audience insights
Identified brand voice and personality
Market Research & Positioning
Conducted competitor benchmarking to differentiate Onlawn
Researched and recommended top SEO keywords and phrases
Crafted a unique selling proposition (USP)
Brand Identity & Creative Direction
Directed the website redesign, including color suite, typography, and layout
Provided creative direction for a photoshoot, resulting in high-end branding visuals
Suggested service positioning as a “system,” making Onlawn’s offerings more structured and scalable
Customer Journey & Content Strategy
Developed a branded customer path from discovery to loyalty
Created a messaging framework that positioned Kelly as an industry expert
Created website copy and content strategy for a seamless user experience
The Results
After our work together, Onlawn experienced a complete brand transformation:
Rebranded entirely, including a new name, colors, messaging, and positioning
Now perceived as an upscale, yet affordable, solution for landscaping businesses
Kelly is positioned as an industry expert with clear messaging and a strong target market
The Transformation
Onlawn is now a fully positioned brand, not just an individual-run business, setting the stage for team expansion and scalability
Increased perceived value allows Onlawn to charge premium prices that match its high-quality service
Positioned for growth, Kelly can now confidently outsource work and expand operations
Even marketers need outside expertise to unlock their brand’s full potential. Whether you’re refreshing an existing brand or starting from scratch, we can help you create a compelling brand identity that drives growth.