Client Name
Trinity Concierge
Services
Brand Strategy, Marketing Strategy, A la carte assets, Fractional CMO
Industry
Rideshare Service, Customer Service
Our work can be seen throughout Trinity’s Concierge’s website and social media. Click the photo to see our work in action!
What we created together
The Challenge
Founder Kenneth Cochrum was launching a new rideshare business but lacked a structured go-to-market (GTM) strategy. He needed guidance on:
Driver Outreach Strategy
Pre-launch Marketing Strategy
Launch Marketing Strategy (GTM)
Post-launch Strategy (Sustained Growth)
The roadblock? Kenneth didn’t feel confident launching until he had a solid marketing foundation and clear messaging.
The Strategy
We built a comprehensive brand and marketing strategy, ensuring Trinity Concierge could stand out from competitors like Uber and Lyft while establishing trust quickly. Our approach included:
Brand & Marketing Foundations
Defining Purpose, Mission, and Values
Developing Buyer Personas & Audience Insights
Establishing Brand Voice & Personality
Market Research & Positioning
Competitor Benchmarking to identify gaps
Collaboration Analysis for strategic partnerships
Unique Selling Proposition (USP) development
Messaging & Creative Direction
Crafted Trust-Centric Copywriting for website & social media
Built a Branded Customer Journey (From discovery to loyalty)
Created an Internal Culture Document for onboarding drivers
Launch & Growth Strategy
Developed an omnichannel marketing approach (Social, Referral, Partnerships, Billboards, Sponsorships)
Consulted on Influencer Outreach to accelerate credibility
The Results
Within 7 months of implementation, Trinity Concierge successfully:
Launched with a structured GTM strategy
Onboarded drivers and activated ride services
Partnered with local influencers for brand awareness
Client Testimonial
What was your brand like before working with Kaitlyn? Not very clear and specific to what we plan to achieve and portray to our customer base on what we offer and how it relates to them.
What was your brand like after working with Kaitlyn? Very clear, easy to understand, and answers all the questions our customer base will have prior to using our services for the first time.
What was your favorite part about working with Kaitlyn? Once I gave her the vision broken down to the best of my ability, she put a magnifying glass on it, and allowed me to see the vision even more clear than I was able to articulate or explain myself.
The Transformation
Positioned as a premium rideshare alternative for upper-middle-class Austinites and visitors needing a private driver for extended periods
Clear messaging and branding that emphasizes safety and convenience
Long-term growth strategy involving partnerships with local businesses and event organizers
When Trinity Concierge came to us, it was just an idea—together, we made it real. If you have a business vision but don’t know how to execute it, we can help turn it into reality.